Privacy Policy

1. Introduction

visibility.marketing (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at visibility.marketing (the “Site”) and use our services.

This policy is designed to comply with applicable privacy laws, including:

• California Consumer Privacy Act (CCPA/CPRA)
• Virginia Consumer Data Protection Act (VCDPA)
• Colorado Privacy Act (CPA)
• Connecticut Data Privacy Act (CTDPA)
• Utah Consumer Privacy Act (UCPA)
• Texas Data Privacy and Security Act (TDPSA)
• Oregon Consumer Privacy Act (OCPA)
• Montana Consumer Data Privacy Act (MCDPA)
• General Data Protection Regulation (GDPR) — for EU/EEA visitors

2. Information We Collect

2.1 Information You Provide Directly

• Contact Information: Name, email address, company name, phone number
• Assessment Data: Responses to our Visibility Gap Assessment quiz
• Account Information: Login credentials for our client portal
• Communications: Content of emails, messages, or inquiries you send us

2.2 Information Collected Automatically

• Device Information: Browser type, operating system, device identifiers
• Usage Data: Pages visited, time on site, referring URLs, click patterns
• IP Address: Used for approximate geolocation and security
• Cookies & Similar Technologies: See our Cookie Policy

2.3 Information from Third Parties

We may receive information from analytics providers, advertising partners, and publicly available sources.

3. How We Use Your Information

We use collected information for the following purposes:

• Providing, maintaining, and improving our services
• Processing and responding to your inquiries and assessment submissions
• Sending you service-related communications
• Analyzing website usage and improving user experience
• Detecting, preventing, and addressing security issues
• Complying with legal obligations
• With your consent, sending marketing communications (you may opt out at any time)

4. Legal Bases for Processing (GDPR)

If you are in the EU/EEA, our legal bases for processing your data include:

• Consent: Where you have given explicit consent (e.g., marketing emails, non-essential cookies)
• Contract Performance: Where processing is necessary to fulfill our services to you
• Legitimate Interests: For analytics, security, and improving our services
• Legal Obligation: Where required by law

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third parties that help us operate our business (hosting, analytics, CRM)
• Legal Requirements: When required by law, subpoena, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly authorize us to share your information

5.1 Third-Party Service Providers

6. Your Privacy Rights

6.1 Rights for All Users

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate personal information
• Deletion: Request deletion of your personal information
• Opt-Out: Opt out of marketing communications at any time

6.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the CCPA/CPRA:

• Right to Know: What personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of your personal information
• Right to Correct: Request correction of inaccurate information
• Right to Opt-Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioral advertising. You can exercise this right via our “Do Not Sell or Share My Personal Information” page.
• Right to Limit Use of Sensitive Information: We only use sensitive information as necessary to provide our services
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights

Categories of Personal Information Collected (past 12 months):

• Identifiers (name, email, IP address)
• Internet or network activity (browsing history, interactions with our Site)
• Professional or employment information (company name, job title)
• Inferences drawn from information to create a profile about preferences

6.3 Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana Residents

Residents of these states have similar rights including:

• Right to access, correct, and delete personal data
• Right to opt out of targeted advertising and profiling
• Right to data portability
• Right to appeal a denial of your privacy request

6.4 EU/EEA Residents (GDPR)

If you are located in the EU/EEA, you have additional rights including:

• Right to withdraw consent at any time
• Right to data portability
• Right to restrict processing
• Right to object to processing based on legitimate interests
• Right to lodge a complaint with your supervisory authority

7. Exercising Your Rights

To exercise any of your privacy rights, you may:

• Email us at [email protected]
• Use our Privacy Rights Request page

We will respond to verified requests within:

• CCPA/CPRA: 45 calendar days (extendable by 45 days with notice)
• GDPR: 30 calendar days (extendable by 60 days with notice)
• Other state laws: Within the timeframes required by applicable law

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When we no longer need your information, we will securely delete or anonymize it.

9. Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL)
• Encrypted password storage using bcrypt hashing
• Access controls and authentication requirements
• Regular security assessments

While we take reasonable measures to protect your information, no method of transmission over the Internet or electronic storage is 100% secure.

10. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 16, we will take steps to delete it promptly.

11. International Data Transfers

Your information may be transferred to and processed in the United States, where our servers are located. If you are located outside the United States, your information will be transferred to the U.S. and processed there. We will ensure appropriate safeguards are in place for such transfers in compliance with applicable law.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page with an updated “Last updated” date. Your continued use of the Site after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at: